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Advertising Age Article Abstract

Taco Bell Names Yum Veteran Brian Niccol Top Marketing Exec

Tasked With Turning Around Sluggish U.S. Sales

Published: October 13, 2011

Yum Brands' Taco Bell has appointedas the chain's chief marketing and innovation officer, a new role for the organization. He is expected to take on the role Oct. 24. ...

Full Article Word count: 466

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