You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Does 'Communiting' Mean??? Musician will.i.am Challenges Marketers to 'Make Conversations, Not Ads' By will.i.am , Published on October 17, 2011 26 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.