You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is This Facebook's Most Horrifying Brand Exposure EVER? Girl, I Don't Wanna Play Farmville, I Just Wanna Play For Real By Simon Dumenco, Published on October 14, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.