You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract ESPN.com Overtakes Yahoo Sports for First Time Since 2008 Attributes Record Unique Visitors to More Content, Improved Products and Grantland By Jason Del Rey, Published on October 18, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.