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Advertising Age Article Abstract

Beer Industry Looks to Rebuild 'Brand Beer'

Distributors Seek Solutions in Vegas Amid Slumping Sales Trends, Aggressive Competition From Spirits

Published: October 18, 2011

With beer sales growing dangerously close to a third year in decline -- a phenomenon that hasn't happened in a half century -- beer distributors at the industry's convention in Las Vegas this week are trying to hatch a plan to save brand beer. ...

Full Article Word count: 1049

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