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Advertising Age Article Abstract

Billboards for the 21st Century Point Us to the Route Ahead

Lamar Co. Merges an App With a Highway Sign to Create an Immediate Call to Action for the Consumer

Published: October 19, 2011

A new app lets Lamar Co. infuse billboards with immediate utility on the highway and also deliver ads -- a model of how to use synergy of old and new media ...

Full Article Word count: 738

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