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Advertising Age Article Abstract

Walmart Gets Crafty With Bigger Beer Selection

Nation's Biggest Seller in Category to Tap into Craft Trend With More Shelf Space

Published: October 19, 2011

While beer sales are on the downswing, the bright spot are craft brews, drawing the interest of the country's largest beer seller, Walmart, which plans to extend the space it allots for crafts. ...

Full Article Word count: 519

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