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Advertising Age Article Abstract

PepsiCo Hit With Allegations of Deceptive Advertising to Teens

Consumer Groups File Complaint Saying Beverage Giant Uses Games to Mask Doritos Ads

Published: October 19, 2011

PepsiCo Inc.'s Frito-Lay unit uses online video games and concerts to disguise marketing campaigns for its Doritos chips aimed at teenagers, consumer groups said in a complaint to U.S. regulators. ...

Full Article Word count: 710

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