You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hyundai Vows to Make Super Bowl XLVI Ads Fit the Occasion In Turn Away From Serious Tone, Automaker Wants to Compete for Chatter With Pepsi, Others By Brian Steinberg, Published on October 20, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.