You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Who Underwrites 'The Sky?' A Parable of Marketing Do-Gooderism Out of Africa A Conference Gig Leads to a Story of Serendipity and Philanthropy By Bob Garfield, Published on October 21, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.