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Advertising Age Article Abstract

Can Herman Cain Turn Viral Gold Into Real Cash?

GOP Presidential Hopeful's New-Media Chief on the Candidate's Strategy Going Forward

Published: October 24, 2011

Michael Johnson, Mr. Cain's new-media chief, talks how his candidate's likability (which he terms "the Hermanator effect") and 9-9-9 plan to overhaul the tax code have helped generate social buzz. ...

Full Article Word count: 1019

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