You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can Herman Cain Turn Viral Gold Into Real Cash? GOP Presidential Hopeful's New-Media Chief on the Candidate's Strategy Going Forward By Cotton Delo, Published on October 24, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.