You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Just in Time for Holidays: First Ad Barrage of 2012 Race Longer Political Cycle, More Outside Money Will Lead to a Record-Breaking Spending as High as $3B By Ana Radelat, Published on October 24, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.