You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract HomeAway Chooses GSD&M to Lead Creative and Media CEO Brian Sharples Says They'll Pass on Super Bowl in Favor of a Long-Term Campaign By Rupal Parekh, Published on October 24, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.