You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy Ads Run Deep Here's a Look at the Advertising That Built an Iconic American and Global Brand By Bradley Johnson, Published on October 31, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.