You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract No, QR Codes Aren't Dead. They're Just Used Badly Why Most QR Code Campaigns Fail By B.L. Ochman, Published on October 26, 2011 55 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.