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Advertising Age Article Abstract

P&G Hits Targets Despite Share Losses in North America; Says Consumers Accepting Price Hikes

Bob McDonald Cites Price Lags by Some Rivals, Sees No Need for Deep Restructuring

Published: October 27, 2011

Consumers are largely going along with Procter & Gamble Co.'s price increases, even if competitors aren't all doing so yet, Chairman-CEO Bob McDonald said in a media conference call following issuance of the company's fiscal first-quarter earnings results this morning. ...

Full Article Word count: 719

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