You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Comeback Kids: Haggar, Keds Stage Brand Revival Re-Energizing a Once-Hot Marque Is Never an Easy Task. But There's Power in Equity -- If You Know How to Use It By Rupal Parekh, Published on October 31, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.