You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Ford Blew It On Facebook Ford Probably Should Have Spent More on Facebook to Reach Focus Buyers, Not On Yahoo By Dave Williams, Published on November 04, 2011 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.