You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract All Brands Are Publishers, Learn How to Be a Good One Five Years after Golden Rules of Conversational Media, an Addendum By John Battelle, Published on November 07, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.