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Advertising Age Article Abstract

Jeep Introduces Call of Duty: Modern Warfare Limited Edition Wrangler

Chrysler Brand Goes from Placement in Virtual Game to Create Real-World Version of Vehicle

Published: November 07, 2011

Chrysler today breaks an estimated $10 million ad campaign to introduce its 2012 Wrangler Call of Duty: MW3 Special Edition vehicle, coinciding with the midnight launch of Call of Duty: Modern Warfare 3, the latest iteration of the wildly popular video game produced by Activision. ...

Full Article Word count: 1126

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