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Advertising Age Article Abstract

Starbucks Taps China's Foursquare for Huge Holiday Check-in Campaign

Chinese Location-Service Jiepang Simplifies Process With Just a Swipe of the Phone

Published: November 07, 2011

While Foursquare slowly experiments with near-field communication technologies here in the U.S., one of its Chinese lookalikes is rolling out a massive NFC campaign in eastern China. ...

Full Article Word count: 372

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