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Advertising Age Article Abstract

Microsoft Leans on Handset Makers in Bid to Sell Windows Phones

Company Departs From Big Campaigns to Focus on Retail, Pushing Out Specific Devices

Published: November 07, 2011

Forget tugging at heart strings or appealing to the common hatred of people that text message at the dinner table. Microsoft is leaving big, gooey brand campaigns behind and focusing on retail and device specs -- the stuff that can actually sell more Windows Phones. ...

Full Article Word count: 559

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