You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Edward Tufte: The AdAgeStat Q&A In Which We Discuss the Role of Data in Presentations, How Media Underestimates Its Audience, and How to Create Trust in the Agency Pitch Process By Matt Carmichael, Published on November 09, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.