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Advertising Age Article Abstract

We Said We Were Sorry on YouTube! What Else Do You Want From Us?!

It's Time For The Corporate Apology Channel -- a One-Stop Shop for Corporate Contrition

Published: November 14, 2011

If you're like me, you're super excited about the 100 new YouTube channels born of just-announced partnerships with professional content producers. But it strikes me that YouTube's new partnerships miss out on one huge and growing genre of professionally produced content: the corporate apology video. ...

Full Article Word count: 998

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