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Advertising Age Article Abstract

How Drudge Became the Grinch That Ruined Christmas for Tree Farmers

After Media Dubbed Self-Imposed Fee a 'Tax,' USDA Forced to Drop Program Meant to Help Industry

Published: November 11, 2011

The National Christmas Tree Association, losing share to the artificial-tree industry, wanted to impose a check-off fee in order to raise money for a marketing campaign. But once the fee was dubbed a 'tax' by the media, the administration called it off. ...

Full Article Word count: 749

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