You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Win With Ethnic Consumers: That's the Rallying Cry at ANA Conference Key Takeaway: It's Like Global Marketing, but Focused on One Country By Chiqui Cartagena, Published on November 14, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.