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Advertising Age Article Abstract

Fast Feeders Turn to Chefs in Battle for Share

Burger King, Domino's, McDonald's Among Chains Trotting out Experts in Ads to Tout Quality and Freshness

Published: November 14, 2011

Flip on any number of cable channels and chances are you'll see a chef hosting his or her own show. Now you're seeing them more in commercials -- for fast-food companies. ...

Full Article Word count: 588

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