You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hey, Klout, What Are You Really Measuring? Why Klout Should Measure Distribution Over The Amorphous 'Influence' By Judy Shapiro, Published on November 15, 2011 24 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.