You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Penn State Had Plenty of Time, but It Didn't Have a Crisis Plan Its Best Hope for Restoring the Brand Is for the University to Control Its Message By Marc Brownstein, Published on November 15, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.