You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Heineken USA Throws Amstel Into Review Importer Seeks New Creative Agency in Wake of Amstel Wheat Launch By E.J. Schultz, Published on November 17, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.