You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 2012 Planning: Facebook Survival Guide for Marketers 5 Things You Need to Understand for Successful Marketing on Facebook By Michael Scissons, Published on November 18, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.