You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

How 'The X Factor' Vote-by-Tweet Partnership With Twitter Has Affected Its Social-TV Footprint

Official Pairing Boosts Show in Social Media

By Simon Dumenco, Published on November 18, 2011 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.