You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Read the Label: 3 Things You May Not Know About RTB (But Should) Hasty Buying Decisions Can Lead to the Dreaded 'Ad Fail' By Andy Ellenthal, Published on November 21, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.