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Advertising Age Article Abstract

Mitt Romney Ad Twists Obama's Words -- and It Works

Quote Taken Out of Context, but Spot Shifts Conversation to Obama-Romney Battle

By: 4494
Published: November 22, 2011

Mitt Romney pulls a blatant fast one with the first TV ad of his presidential campaign -- and the fib is probably working from a branding standpoint. ...

Full Article Word count: 327

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