You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Don't Cut Corners When Creating for Mobile, It's a Different Medium You've Got Only Seconds to Get Noticed, on a Much Smaller Screen than a Desktop By Dave Gwozdz, Published on November 29, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.