You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Cord-Avoiders' to Reduce Cable and Satellite TV Rolls in 2012, Analysts Say And Watch Out for Younger 'Cord Nevers' Coming Up By Dan Hirschhorn, Published on November 28, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.