You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Europe, Tablets Replace TV Viewing But Smartphones Complement It Research Also Finds Tablet Users Are More Likely to Make Purchases Than Consumers Using a Phone By Emma Hall, Published on December 01, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.