You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Arnold Palmer Takes a Swing at Positioning His Brand for Future At 82, Golfing Great Hopes to Stir Retro Fever With Clothing Line to Evoke Romance of Decades Past By E.J. Schultz, Published on December 05, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.