You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Big Data Analytics Can Save Publishing Private Exchanges Are The First Step Toward Reclaiming The 'Premium' in Premium Publishing By David Soloff, Published on December 05, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.