You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract American Consumer Project: Chris, in Clark County, Nev. For the Next Year, Ad Age Is Following 11 Households to Examine Consumer Behavior. Meet Chris, a Divorced Boomer Dad in a Former Boomtown By Matt Carmichael, Published on December 06, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.