You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Netflix Looks Toward Original Content, Competition With HBO Go Company Can Win Future of TV Despite Recent Debacle, Hastings Says By Michael Learmonth, Published on December 06, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.