You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract With Google Gone, Baidu Moves Beyond Search in China But Faces Local Rivals Beijing Giant Also Competes in E-Books, Travel and E-Commerce By Normandy Madden, Published on December 08, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.