You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Behind Sprint CMO Bill Malloy's Marketing Shake-Up How Goodby Got Replaced by Digitas-Led 'Team Sprint' By Kunur Patel and Rupal Parekh, Published on December 09, 2011 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.