You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Book of Tens: Stats That Mattered for Media and Marketing in 2011 Ok, So We Can't Count in AdAgeStat-land. Here Are 14 of Our Favorites By Matt Carmichael, Published on December 12, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.