You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract It's the Story Behind the Car That Counts -- Not the Ribbon on Top Auto Marketers' Holiday Sales Ads Aren't So Effective, Says Analysis By Stephen Williams, Published on December 15, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.