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Advertising Age Article Abstract

China's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site

CMO Frank Chen Describes New Strategy for Global Expansion Starting With American Market

Published: December 19, 2011

Top Chinese sports brand Li-Ning is making a second pass at the U.S. market and for now their strategy is branded e-commerce, with the company's first English-language website launching Dec. 19. ...

Full Article Word count: 1274

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