You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBC, ABC, CBS, FOX ... Facebook? The Real Opportunity For Content Is Web Series, Which Can Benefit From Facebook's Engagement By Kevin Skobac, Published on December 21, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.