You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract American Consumer Project: Jay in Leavenworth County, Kan. For the Next Year, Ad Age Is Following 11 Households to Examine Consumer Behavior. Meet Jay, a Young Teacher, Student and Salsa Eater By Matt Carmichael, Published on December 28, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.