You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ignore the Human Element of Marketing at Your Own Peril Forget Product Positioning, This is the Dawn of the Relationship Era By Bob Garfield and Doug Levy, Published on January 02, 2012 69 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.