You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Nascar Targets New Audiences, Revs Up Social-Media Strategy Sport Endured Several Bumpy Years, but TV Ratings Are Recovering and Execs Have Charted a Five-Year Plan for Growth By Jason Del Rey, Published on January 02, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.